To promote the movie, as well as the usual round of press interviews and advertising Marc appeared on BBC’s ‘Pebble Mill at One’, and the picture was reviewed on BBC Film ’72, with Barry Norman.
In-cinema displays included eight colour 10” x 8” shots from the film, a large poster, and a 25p programme.

The movie’s run continued at Oscar One, with distribution to the ABC chain of cinemas commencing on 31 December in London and the suburbs; it went nationwide in the New Year, with frequent re-screenings during the school holidays.
After Marc Bolan’s tragic death in 1977, the film became a regular monthly favourite at the Essential Cinema Club on Wardour Street in Soho, also enjoying occasional screenings at special fan-organised events and music film festivals throughout the UK.

It made a brief appearance on VHS in the early 1990s and then slowly slipped into obscurity, with the final public screenings being at an anniversary tribute event at the Prince Charles Cinema, Leicester Square, on 16 September 1997, attended by Marc’s son Rolan Bolan.

After many years of doubt, in 2003 it was finally confirmed that the out-takes from the movie still exist. The cans of unused film had been stored for three decades, coming to rest in a high-security warehouse in West London. And so began the project to realise the ultimate Bolan visual experience: the Born to Boogie DVD.